Oreo mystery flavor update

By Mary Beth Solomon | Dec 6, 2017 | 0 Comments

In a recent post, we encountered a mystery wrapped in an Oreo. This is a brief update on the mystery flavor, which was just revealed.  It was a nuanced choice, given there are at least two flavors that it could’ve been, but the actual intended flavor is here.              

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Really Neat Things Installment #4: The Flavor Game

By Mary Beth Solomon | Nov 2, 2017 | 0 Comments

We’ve visited the Flavor Game topic before, in the July edition where we delighted in Pimm’s Popsicles and some amazing and strange Oreo flavors. In this edition of “Really Neat Things,” we’re re-visiting the realm of the Oreo, but first… NUTS! It seems that one of my favorite snacks (almonds!) have been getting into the […]

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NOT the 1971 Carole King album

By Mary Beth Solomon | Oct 12, 2017 | 0 Comments

It came out yesterday in this NYTimes article, among other sources, that Coach Inc. — the company known for its long-lasting, guaranteed “affordable luxury” leather handbags — is changing its name. “My life has been a tapestry of rich and royal hue, An everlasting vision of the ever changing view” wrote Carole King in her […]

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Part-of-Paycheck Market

By Mary Beth Solomon | Aug 25, 2017 | 0 Comments

Doesn’t have quite the same ring as “Whole Paycheck” — that persistent joke name for Whole Foods you’ve been hearing thrown around for so many years.  It’s been part of the web of jokes that caught Barack Obama in an elitist gaffe when he commented on the price of arugula at Whole Foods way back […]

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Really Neat Things Installment #3: Double Whammy

By Mary Beth Solomon | Jul 11, 2017 | 0 Comments

This month in “Really Neat Things” we have a Double Neat Whammy: The first one falls firmly within the category of “Different-Snack-Flavored Snacks.”  There have always been multi-variety flavors of snack foods (think ranch flavored Doritos, peanut butter filled M&Ms), but in the past couple of years there’s been a branching-out trend that’s getting pretty […]

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Really Neat Things Installment #2: Logo edition

By Mary Beth Solomon | Jun 13, 2017 | 0 Comments

Like many of us, most days I work at home.  One of the things that breaks up my workday is lunch.  For years my local Subway (the sandwich joint) has been one of my lunch options,  but it’s been quite a while since I’d been there.  At least several months.  I knew that one of […]

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Really Neat Things Installment #1

By Mary Beth Solomon | May 25, 2017 | 1 Comment

Products are cool.  Some are fun.  We in this business of qualitative research are curious about products, and that’s why we spend time studying, exploring, thinking about, and using them. Every so often we come across an especially fun, cool product, and not all of them come fresh off the shelf of your local Target […]

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QRCA 2017 conference in Los Angeles

By Mary Beth Solomon | Feb 8, 2017 | 0 Comments

On January 20, we wrapped up the 2017 Qualitative Research Consultants Association (QRCA) annual conference, held at the J.W. Marriott L.A. Live in downtown Los Angeles.  The conference theme this year was The Power of Perspective.  Perspective aids empathy – a trait that we, as qualitative research consultants, rely on heavily in conducting our research.  […]

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