Really Neat Things Installment #3: Double Whammy

By Mary Beth Solomon | Jul 11, 2017 | 0 Comments

This month in “Really Neat Things” we have a Double Neat Whammy: The first one falls firmly within the category of “Different-Snack-Flavored Snacks.”  There have always been multi-variety flavors of snack foods (think ranch flavored Doritos, peanut butter filled M&Ms), but in the past couple of years there’s been a branching-out trend that’s getting pretty […]

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Really Neat Things Installment #2: Logo edition

By Mary Beth Solomon | Jun 13, 2017 | 0 Comments

Like many of us, most days I work at home.  One of the things that breaks up my workday is lunch.  For years my local Subway (the sandwich joint) has been one of my lunch options,  but it’s been quite a while since I’d been there.  At least several months.  I knew that one of […]

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Really Neat Things Installment #1

By Mary Beth Solomon | May 25, 2017 | 1 Comment

Products are cool.  Some are fun.  We in this business of qualitative research are curious about products, and that’s why we spend time studying, exploring, thinking about, and using them. Every so often we come across an especially fun, cool product, and not all of them come fresh off the shelf of your local Target […]

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QRCA 2017 conference in Los Angeles

By Mary Beth Solomon | Feb 8, 2017 | 0 Comments

On January 20, we wrapped up the 2017 Qualitative Research Consultants Association (QRCA) annual conference, held at the J.W. Marriott L.A. Live in downtown Los Angeles.  The conference theme this year was The Power of Perspective.  Perspective aids empathy – a trait that we, as qualitative research consultants, rely on heavily in conducting our research.  […]

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