Online research methodologies include online focus groups, online bulletin boards, Skype interviews, and other online approaches. Online research is ideal for accessing geographically diverse populations and target segments.
Online focus groups and online bulletin boards take place in a secure online environment with an experienced online moderator leading the research. Typically, an online focus groups runs about 60 to 90 minutes, and an online bulletin board can run over one day or multiple days, up to a full week.
As with all qualitative research, online research starts with a customized screener to ensure that you get exactly the target you want to reach. Online research also yields swift transcript delivery.
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