It came out yesterday in this NYTimes article, among other sources, that Coach Inc. — the company known for its long-lasting, guaranteed “affordable luxury” leather handbags — is changing its name.

“My life has been a tapestry of rich and royal hue, An everlasting vision of the ever changing view” wrote Carole King in her 1971 album and song titled Tapestry.  “A wondrous woven magic in bits of blue and gold, A tapestry to feel and see, impossible to hold.”

Except for the last line of that stanza, it almost sounds like a description of something from the spring line of new Coach bags.

A curious choice of a name (as apparently a number of displeased customers and some shareholders agree, to say the least), but according to the chief guy in charge and a good deal of market research, it makes sense and fits with the direction they want to take the company, which also now owns the Stuart Weitzman and Kate Spade brands.

“As I watched in sorrow, there suddenly appeared, A figure gray and ghostly beneath a flowing beard. In times of deepest darkness, I’ve seen him dressed in black. Now my tapestry’s unraveling, he’s come to take me back.”

I can get used to the name, but only time will tell if their decision will unravel the company’s Tapestry.